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Reimagining waste, creating beauty—sustainably crafted for a greener world.
Why we’re the most awesome planet conscious brand
Where creativity meets
sustainability: your choice for
a better planet.
Sustainability
Crafted with sustainable, upcycled materials—including eco-friendly packaging—our products leave a minimal footprint and a lasting impact.
Artistic Uniqueness
Featuring unique, artistic designs, each product embodies creativity and originality, making every piece a statement of style and individuality.
Exceptional Quality
Built with premium materials, our products are made to endure, offering both elegance and long-lasting durability for the mindful consumer.
The paper industry is a major consumer of water, using up to 10 liters of water to produce a single sheet of paper. It also produces harmful chemicals that contaminates ecosystems and harm aquatic life.
The handmade paper making in India goes as far back as to the 3rd century BC. It is a skilled art that involves recycling cloth into pulp. The paper itself is also recyclable. These craftsmen are known as "Kagzi's".
Handmade paper is eco-friendly, biodegradable, and recyclable. It's made from natural materials and doesn't require cutting down trees. It also uses less energy and water, and produces fewer emissions, than machine-made paper. Solar energy is used to dry handmade paper, which reduces energy waste.
The paper industry consumes a large amount of trees, with some estimates saying that 35% of harvested trees are used for paper. It generates a lot of solid waste, including sawdust, sludge liquor, waste paper, and fly ash. The paper industry emits pollutants like nitrogen dioxide, sulfur dioxide, and carbon dioxide, which contribute to acid rain and greenhouse gases.
India’s textile waste accounts for 8.5% of the global total; only 59% of the textile waste in India finds its way back into the textile industry through reuse and recycling, with a mere fraction making it back into the global supply chain. Rest of the waste remains in the landfills which not only takes up valuable landfill space, but also generates greenhouse methane gas during decomposition.
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